Elevated Transit was organized a couple years ago to fill a void in the state of Utah. There was no affordable public transportation system connecting the highly populated Wasatch Front with most of the rest of the state. In working with the Utah Department of Transporation, Elevated Transit created transit routes and purchased brand-new buses to connect residents of central and southern Utah to the greater Salt Lake City and Provo areas.
Before launching their service, the founders of Elevated Transit asked Hales Creative to provide a full-service branding and marketing campaign for the first few years of their service. We have loved the variety of work on this campaign—from the minute details of fine-tuning a new logo and coming up with the right brand tag line, to the large-scale vehicle wraps we have designed for three different buses, and from pushing pixels for their website and digital marketing campaigns, to coordinating thread counts and colors for embroidery on the drivers' uniforms.
We have also loved working with talented photographer Stefan Hallberg to create beautiful landscape photos of the Elevated Transit buses doing their thing.
The branding design work earned us recognition in the American Institute of Graphic Arts 100 Show, but more importantly has made the client really happy as they love their new look and the compliments they keep receiving throughout the state.