Numbers may speak for themselves, but will anyone pay attention? The presentation of information and data in an annual report is an opportunity to deepen interest and trust in your brand and positively reinforce your organization’s goals and accomplishments. Thoughtful and skilled design can elevate an annual report from a hum-drum yearly requirement to a valuable tool to engage audiences and strengthen brand perception.
Nonprofit Annual Reports
Communicating needs and successes is essential for nonprofit organizations. Annual reports may be one of the best methods to get this message out in a measurable format. The report can be used to highlight the nonprofit’s mission and impact. Additionally, the report can be used to thank volunteers, supporters, and donors. Most importantly, the annual report can be used to make a compelling case for donating or otherwise supporting the organization.
The annual report should contain key points of what the nonprofit accomplished during the year, but also adds value as it presents a vision for outcomes expected in the future. The contents of your annual report should be visually compelling, incorporating great design, images, and graphics. Many annual reports feature financial figures, to account for the organization’s revenue and expenses, which can almost always be improved by using a thoughtful visual presentation. An added value for donors is to acknowledge their contributions in the report. Well designed annual reports provide a powerful opportunity to build trust with your audience, and become a marketing piece for the organization as it moves forward into the next year.